Social media advertising

We aim to make the campaign engaging for your customers and capture their interest using communication techniques. In addition, we offer unique strategies that are cost-effective. We put in the effort and research to find the most appropriate target audience.

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Social Media

According to Statista, over 89% of the Swedish population is on social media. GINX AB is an ambitious company with a skilled team. We deeply understand the culture of social media and have experience in data sampling, data analysis and targeting the right audience.

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Social Media Strategies

GINX media has a comprehensive understanding of the four most used platforms Facebook, Instagram, Snapchat & LinkedIn. Our multicultural background gives us a competitive advantage when it comes to understanding social communities of all kinds.

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DIGITAL CONTENT

Aesthetics and communication are very intertwined. We hire graphic designers with experience in web design and marketing communications. Our work speaks for itself, find us on Instagram.

Instagram

Let’s face it, the world has gone social. In fact, 30% of all time spent online is spent on social media. If you want to reach people, social media is the best way to do it. Whether you’re interested in brand awareness, sponsored content or a combination of both, we can help!

In social media, you get what you give. It’s important to regularly share industry-related content, “real-time” images and even user-generated content. At the end of the day, social media is a social network. Engaging with other brands and your social audience from a personal perspective shows people that you’re more than just a brand – you’re a person just like them.

Ads are called different names on most social channels, but ultimately they serve the same purpose. On each platform, you can set up an ad directly from the post to increase engagement, or set up a more advanced ad through the social channel’s ad platform.

Facebook ads and Instagram ads

A “boosted” post is the most basic advertising you can do on Facebook. They are created by allocating advertising budget to a post that already exists on your business page. When you choose to “boost” an existing post, more people will see it in their newsfeed. Boosted or promoted posts are typically used when the goal is to increase audience engagement, such as getting the post liked, shared and commented on. If you’re looking for a more tailored approach to advertising, Facebook ads are the way to go. Facebook Ads is a more advanced way to advertise on Facebook and requires a Facebook Ads Manager account – also known as Facebook Business Manager. Facebook Ads offers you the largest number of ad options; and the style you choose depends on your marketing goals. These options include:

  • Brand awareness
  • Reachability
  • Traffic
  • Engagement
  • App installation
  • Video views
  • Lead generation
  • Announcements
  • Conversions
  • Catalogue sales
  • Store visits

The short answer is: it depends. Facebook is a good starting point, but we want to get to know each client individually. Since every brand is unique, the decision on which platform(s) to spend time on depends on factors such as where your target audience is, what products and/or services your business provides, and what goals you want to achieve.

Creating a series of social posts and scheduling them in advance saves a lot of time in the long run. We use Facebook Business Manager to schedule all posts released on our Facebook channel and our clients’ pages. For anything that goes out on Twitter, we prefer to use TweetDeck. Instagram posts can be scheduled via HootSuite, which also allows you to schedule posts on a variety of social networks, including Facebook, Twitter and LinkedIn campaigns. Since it’s not possible to schedule photos and videos in advance on all platforms, we choose to post LinkedIn ad campaigns, Pinterest, Google+ and YouTube in real time.

A post is content that you share on social media for your followers to see organically. An ad is a paid post to target an audience outside of your followers based on demographics and interests. Since most social media algorithms limit the number of followers who see your company’s content organically, we recommend promoting important or relevant posts to ensure that more people see them. Another good indicator of a post that should be promoted is a post that performs well organically. If it’s doing well on its own, putting money behind it will increase its reach.