Shopping ads

They are extremely useful for e-commerce. They provide rich information and context by displaying all the necessary information on the web. One of the biggest benefits of using shopping ads is that you market your product to people who are already interested in buying.

Shopping-annonser

Strategies of shopping ads

Innovation is strongly emphasized on our website. This is because digital solutions require a uniformly well-developed campaign and a different approach / solution for individual companies. Similar to search engine marketing in the sense that they require a smart approach to rank higher and beat your competition. Finally, we differentiate by using interactive ad design.

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ANALYTIK

Shopping ads are the most rewarding type of PPC ads. The reason for that is that people are searching for the product knowing that they want to get a price on an item of interest. For that reason doing the research and investing time to understand your target audience is the most important part of this process.

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Digital design

A type of ad that contains detailed information about specific products you sell. Shopping ads are created through the Google Merchant Center. After campaign configuration, the ads for the targeted segment appear at the top of the browser. These ads are paid per click.

Since 2019 alone, spending on Google Shopping ads has increased by 38%. In addition, Shopping PLAs now account for 65% of all Google ad clicks and as much as 85% of all retail ad clicks! This means that for e-commerce businesses in particular, Shopping ads work much better than standard PPC ads with text. One advantage of Shopping ads is that you only reach customers with a clear intention to buy.

As with any other digital marketing method, the most important aspect of strategically developing a campaign is to collect as much data as possible about the target audience, be as accurate as possible in targeting the ads and constantly improve the campaigns using what Google allows you to do and using external solutions in combination with Google. Some more concrete suggestions are:

  • Create custom campaigns using negative keywords.
  • Think about your pricing.
  • A/B test your campaigns.
  • Optimize your product pages.
  • Split your ad groups by product.
  • Use retargeting methods.
  • Create a list of similar audiences.
  • Include a special offer or deal.

Shopping ads work by taking the product types in your product feed and then displaying them, using Google’s own keyword data. So basically, you’re advertising based on product types. There are mainly two types of distinct categories. Firstly, Google’s smart shopping ads which are quicker to set up but give less control over ad exposure. Secondly, regular Google Shopping Ads which require a more complex and manual process to set up, but provide a higher degree of control. There are more pros and cons to both of these strategies, but we’d be happy to discuss the matter further with you in a private meeting.

The businesses that can benefit most from shopping ads are of course e-commerce and retail. These ads are more precise in terms of purchase intent and target people who want to buy a product. Some of the most common benefits of shopping ads are the following:

  • Great visibility for your products.
  • Greater return on advertising.
  • Greater reach for your ads
  • Better qualified leads
  • Easy to set up and easy to manage
  • Valuable reporting tools
  • Mobile-friendly viewing

Many people confuse these two types of campaigns. Google Search strategies rely on keywords and text at their most basic level. Google Shopping ads, on the other hand, focus on products and images. Businesses that want to get the most bang for their buck should invest in paid Google Shopping ads. Google Shopping offers solutions with in-depth and granular data so businesses can monitor how their ads are helping them meet their key performance indicators (KPIs), as well as track sales and budget.