This is a method of reconnecting with people who have previously visited your website. It allows you to strategically place your ads in front of an audience that is already interested in your products.
Remarketing is the targeted ads that we receive after visiting a website. If you’re reading our site, you already know we’re coming for you 😉
Remarketing & retargeting?
It is common to use the term “Remarketing” instead of retargeting. There is a marginal difference. But spending time learning the exact definitions would be focusing on all the wrong things. Generally speaking, remarketing is often used when talking about email campaigns, while retargeting usually refers to web traffic.