Search engine optimization

People search for products and services on search engines every day. Building marketing campaigns on Google is very important to keep up with the competition. Search engine marketing is extremely effective, both in ranking a website first and in advertising product purchases.

search engine marketing


Search engine optimization  requires smart methods and understanding in web infrastructures. GINX media is an organization with long time experience and competitive advantages in SEO knowledge. We know how to create strategically solid campaigns that will approach your clients. We will conduct the appropriate research and web analysis before finalizing to a common conceptual framework with our clients.


Most website visitors enter your website through search engines. Data collection is used to understand users’ behavior, improve on user journey, further enhance your marketing campaign. We promise you that your campaign will constantly to improve with us.

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What is search engine optimization?

Search engine optimisation (SEO) is the process of optimising a website so that it ranks higher on a search engine results page (SERP) and thus attracts more visitors. Typically, the goal is to rank on the first page of Google’s results for the most important keywords for your target audience.

How does search engine optimization work?

While there are so many interrelated components that can affect a website’s SEO, it goes without saying that one of the most important things in such a space is having competitive knowledge. With that said, the following are aspects of the most important components. Firstly, SEO should be considered when building the website, especially considering how Google evaluates the website’s performance. With that said, it is also important to stay up to date with Google’s core updates. Secondly, although the business strategy may be predetermined, getting web traffic is not as common and simple as deciding what type of customers you are looking for. Therefore, research is needed to find out what people are thinking and searching for in this niche of the market, how much competition there is and what is the best approach based on web analytics. Thirdly, build quality content that is relevant to what customers actually need, and make an internal and external link strategy for the keywords you want to rank for.

Why is search engine optimization important?

When users do an online search for a service or product, they are more likely to choose one of the first five results displayed by the search engine. SEO improves your search engine rankings and online visibility, increasing the likelihood that potential customers will visit your site and convert.

Does search engine optimization require coding?

While coding is not a necessary requirement, understanding web infrastructure and applicable practices that can improve website performance is essential for valuable SEO metrics. That said, coding is an important competitive advantage when there is a need for custom-built integrations or when working on projects that rely entirely on code rather than a CMS system.

Who uses search engine optimization?

While it’s true that SEO can be effective for almost any industry, we’ve found that some industries can benefit from SEO more than others, potentially making it the most integral and profitable component of their marketing campaigns.
– Specialist services 
– Home maintenance/renovations
– Medical practices
– Online businesses
– Real estate
– Multiple locations
– Restaurants

Is search engine optimization worth it?

SEO is beneficial if you have the right strategy in place and are working with a partner who knows how to get results. About 93% of online experiences begin with a search engine, and the conversion rate for SEO leads is significantly higher than for conventional marketing. So SEO delivers a remarkable return on investment.