Why Facebook ads?
Facebook is the most popular social platform with more than 2.7 billion subscribers. The platform attracts all demographic groups and has the widest range of age groups. This makes Facebook the best platform for sharing content, ideas, updates, and the development of your business with the public. Facebook advertising helps you reach your audience efficiently through targeted advertising. They establish your presence on Facebook so that others can find out more about the company and get in touch with you.
The main strategy for positioning should be to develop organic growth within a given platform. In advance, Facebook provides all types of solutions for a particular company to market. The platform offers solutions with different price tags and with different purposes. For example, a company may choose to advertise on Facebook with the ultimate purpose of building brand awareness to get traffic to its Facebook page on the advanced website. While another advertising strategy, allows companies to create shopping ads with traffic to their website or even sell their products on the spot by integrating sales into their Facebook account.
Finally, the proactive element in Facebook advertising and business innovation is a result of combining the right Facebook advertising method with appropriate digital content. This directly means that business innovation requires the ability to reach the right audience with the right digital elements such as posters, GIFs, video, and motion effects with a call to action.
What are the benefits?
We have identified the reasons why Facebook is the ideal social platform for marketing positioning. Some of the benefits are described though, let’s take a look at the 7 benefits of Facebook advertising in detail:
- Facebook ads are affordable
The Facebook budget is predetermined and fixed from the beginning. The cost is determined when you develop a campaign and Facebook stops showing ads when this budget is reached. There are also other benefits, such as multiple methods with different price tags. For example, some methods charge per video view, while other methods pay per click, etc.
- Facebook ads work
Market analysis shows that Facebook is the best social media platform in terms of (ROI) returns. This applies to both strategic approaches within B2C and B2B . Although other competitors or partners build their networks and relationships on LinkedIn, they are influenced and inspired by each other on the Facebook feed.
- Your audience is on Facebook
In addition to the number of Facebook subscribers, there are statistics that further enhance its usefulness. While 2.7 billion accounts are active weekly or monthly, 1.8 billion accounts are active daily with an average of more than 40 minutes of use per day.
- Advanced Demographic Targeting
Facebook has a wealth of information about its users. You can take advantage of this by targeting only the people who are most likely to be your customers. The platform allows you to specify criteria such as age, gender, location, job title, industry, marital status and interests. You also have the ability to filter by connections (for example, friends of users who already like your site) and behavior, which includes recent purchases and life events. Another targeting option is to use similar audiences. These consist of users who are similar to your current audience, which means that there is no need to guess demographics if you lack this information.
Another way to reach the right users is through retargeting. This allows you to target users who have previously visited your website, used your mobile app or provided you with their email address. Because they already know your business, they are more likely to download premium content, start a free trial, or make a purchase.
- Facebook advertising analysis
Facebook has been collecting information about all its users for almost two decades. Like Google, it allows marketers to use insights to take advantage of a wider range of data and quality. The difference between Facebook and Google is the type of data collected about its users. While Google may be a more direct method of selling and marketing products, Facebook may use a wider range of information about its users with a deeper sense and meaning. In addition, Facebook has integrated tools for measuring returns in several ways. ROI is measured by sales convictions as well as social ROI which is measured by the audience’s commitment and loyalty. In addition to information about impressions, reach, and frequency, you get information about likes, shares, comments, page likes, and clickthrough rates. All of these metrics are real-time, so you can make changes to your ads as needed.
- Supports your organic strategy
As mentioned above, Facebook is a great way to build public awareness in an organic way and connect with all the people you know, or let your friends spread your message. However, this can be combined and further enhanced by paying for reach that complements your organic strategy, especially when you pay to increase posts. This is most effective when you think carefully about which posts you will turn into ads.
For example, ads give you the perfect opportunity to target specific users who will find a particular post hyper-relevant. It’s likely that a percentage of these users will share the post, which means your content will be visible to more users without you having to pay for reach.
Another way to increase organic traffic is to target relevant demographics with posts and events, which will get approvals from users who continue to engage with your posts. Once these users have liked your page, they increase the visibility of an event by appealing to their friends organically.
To know more, plan a meeting with us and get a free consultation about your company and advice on how to develop your online strategy. We will hear your needs and help you develop a suitable package to take your business to the next level.