Marketing strategies that use influencers for brand building

Influencer marknadsföring

Powerhouse advertising has detonated in recent years with the rise of web-based media stars. This type of display is far more remarkable than it may appear – which is why you want a force to be reckoned with in the advertising process.

Instead of considering violence to be displayed as preferences or offers in informal communities, you can consider it a lone client who prints your item to thousands, or even millions, of companions. How many different channels allow you to take advantage of a large number of ideal opportunities that are important to trust your product or administration?

So how would you create a fruitful powerful advertising system to grow your business? Would it be advisable for you to focus on superstars or miniature power plants? How would you track these forces to reckon with? How would you follow the powerhouse that showcases achievements?

This extreme helper has the answer to these requests and it’s just the tip of the iceberg. Navigate the sections in the chapter by chapter list to observe what you really want, or become a master of power package marketing by reading it right away!

A Brief Overview of Influencer Marketing

This first section is an overall description of marketing power packages, including what is a force to be reckoned with, how to choose the right individual to achieve the most extreme return on investment, and where to track authentic power packages. Just like the biggest example we’ve got of making an effort to count on advertising.

Then, at that point, according to the chapter-by-chapter guide above, we’ll go into each part of a procedure to demonstrate a power pack in sections 2 through 10.

What is influencer marketing?

Influencer marketing is a strategy that companies use to market their products and services by collaborating with popular social media users or bloggers. Influencers usually have a large, engaged audience that brands can leverage to build credibility and even increase sales.

Single grain team

When you see Beats by Dre, now owned by Apple, you may be wondering why it was so popular. That’s because every celebrity, from LeBron James to the Kardashians, appeared in TV commercials and said, “Hey, you have to have these headphones. They’re cool. We wear them all.”

Power Package Relationships are a major way to showcase certain brands. These are the benefits of violence to count on promoting:

  • Reach a larger audience
  • Build trust in your brand
  • Increase your social followers
  • Increase website traffic
  • Get more potential customers
  • Increase sales

When you see VIPs and other celebrities that you admire wearing things or using specific items or administrations, you are much more likely to buy them as well.

The powers to be reckoned with that you see on friendship scenes have two or three hundred thousand or north of 1,000,000 supporters on Instagram or Snapchat or YouTube. These individuals have developed their purchased crowds, which is why they are called forces to be reckoned with.

Remember that structure up and down is exceptionally difficult. YouTube and Facebook pay these individuals big bucks because they have these huge natural crowds.

How to use influencer marketing

The easiest way to take advantage of influencer marketing is to pay influencers directly for posts.

Take Instagram, for example. There are lots of models out there that run their protein, water bottles and similar products. These models are paid for by post. You do not even have to be a big business for this type of marketing to be valuable.

Let’s say you’re in e-commerce and you’re pushing products. You do not necessarily need influencers on a par with LeBron James or Kim Kardashian. I was just talking to an influencer the other day with 500,000 followers. I asked her how much she got and she told me she gets about $ 800 per item. She is 24 years old. At that age, there is a lot of money for very little work.

If your e-commerce company pays $ 800 per post and your average order value is $ 50, you can see how the numbers add up to your advantage. Let’s say one of this woman’s posts gives you orders for $ 5,000. It’s a business you would do all day every day.
In fact, you will be looking for even more influencers. This is something you want to double.

The Biggest Lessons for Influencer Marketing

I’ve been implementing an influencer marketing strategy for a while now. I’ve even done it for my personal brand to see if I can increase my popularity, which would help increase the overall brand awareness of Single Grain and Growth Everywhere.

What I eventually learned is that when your influencers post sporadically, it has no major impact. But if you have a huge budget and do it consistently and often, you can really start a business.

I do not have the budget that Beats by Dre had, so I did the next best thing. I tried to get influencers to post once a week, every week, on a certain day. When I let all the influencers do it on a Monday or Wednesday and stuck to that schedule, I noticed a much greater impact.

This is because on those specific days, thousands of people saw my name and brand several times from different influencers in the same space. They think, “Wow, I’m not just seeing one or two pictures, I’m seeing five or six or seven in the same day from this company or this product or service. Maybe I should check it out now.”

But when someone sees it sporadically for a week, it does not have as great an impact compared to the fast fire rate in a short time.

The last thing I want to add is that you should track your influencer ROI with specific coupon codes. This way, you can track the effectiveness of a given campaign from a given influencer.

Now that you’ve got a general overview of influencer marketing, let’s move on to grow your business with an influencer marketing strategy.

To stay up to date on influencer marketing, check out 9 Influencer Marketing Trends You Can’t Ignore

How to Grow Your Business Influencer Marketing

Referrals have long been one of the most effective marketing strategies.

If you have a problem and one of your friends tells you about a good solution, there’s a good chance you’ll buy it.

Influencer marketing is just that – only on a large scale. When influencers tell their fans and followers about how good your product is, there is a much greater chance that their audience will convert, simply because they need the product and trust the influencer.

Usually, the seller or marketer will provide a special discount code just for the influencer audience to track how effective the campaign is.

Brand Growth Using Influencers

About 82% of people follow the recommendations of micro-influences. Brands and influencers are now creating long-term relationships:

Long-term relationships are not only more attractive to influencers, but they also provide a much better ROI. For example, on the Marketing School podcast, we have a single partner, DreamHost, who has renewed with us over the years. It’s obvious that the partnership still provides value, so they continue to run the campaign.

It should come as no surprise that the marketing space for influencers is expected to grow from just over $ 13 billion to at least $ 15 billion by 2022.

As the cost of paid ads continues to rise on social platforms like YouTube and Instagram, businesses need to find a way to survive. This is where influencer marketing comes in.

Influencer marketing space still has a long way to go before it gets saturated, although you can expect it to be more expensive soon because it works so well.

Still not sure if you should hop on the train?

Take a look to see if there are other brands in your industry that show ads with influencers. You’ll probably notice that several are, and if any of them have been showing ads for months or years, it’s a good sign that it’s working.

Even if you do not see anyone using it in your industry, it may still be worthwhile to find a highly compatible influencer and test it.

Why is Influencer Marketing effective?

Because influencer marketing is still a fairly new strategy, it continues to be a sustainable solution for marketers who are willing to think outside the box to build trust with their audience.

Here’s why brands rely on influencer marketing.

  • Influencers have real power: Almost 55% of consumers read at least four reviews before buying a product and about 84% & of consumers have made a purchase based on an influencer’s recommendation. It’s hard to ignore the power of these unofficial brand ambassadors:
  • Influencers affect your SEO: Having an influencer who helps you increase your social media followers also improves your SEO. Although social presence is not a confirmed ranking factor, is a signal to search engines that you have a significant follower that they equate with brand quality. As you are probably aware, brands are truly the way of the future.

Make it mutually beneficial

Like all relationships, influencer marketing should be a two-way street. If your brand is the only party that benefits, you probably will not get anyone to agree to cooperate with you, and if they do, they probably do not have many followers.

The & nbsp; average formula & nbsp; looks something like this: & nbsp; $ 100 x 10,000 followers + extras = total price

There are several ways you can compensate influencers:

  • Cash: This is the most common form of compensation. Most influencers prefer this method and will request it. Just make sure the person is really invested in your brand so that they can put their heart into the project instead of just taking the money and running.
  • Free product or discount: Why not offer someone a free product or discount in exchange for a shout out? This is how GymShark initially grew its user base. While influencer marketing was still in its infancy, they sent their products to YouTube influencers for free, and in turn, those influencers would carry the products in videos.
  • Commission: This is a win-win, because both parties have skin in the game. You pay the person to share your brand with their audience and all sales they generate will result in a commission paid to the influencer. As long as you are fair with the commission structure, this is one of the best arrangements.

What makes brands attractive to influencers?

  • Firstly 96% of brands prefer long-term relationships resulting in multiple campaigns. Therefore, choose a few quality influencers and build a real relationship with them instead of spreading your budget to different influencers.
  • It is also important that you connect well with their target group as 72% of influencers say that brand adaptation is the most important factor when choosing a brand.
  • In addition, influencers like to have their own creative freedom as one in three influencers says that the biggest suspension is a brand with long guidelines.

Set a budget, track your ROI

Before you get too excited and influence your path into bankruptcy, it’s important to set a budget.

A survey of Viral Nation and NeoReach that for every dollar spent on influencer marketing, companies generate $ 5.20 in revenue. In other words:

If this is your first influencer marketing strategy, start with a small budget so you can find out what works and what doesn’t. By tracking your ROI, you will know what works and does not work so you can fine-tune your strategy and increase your budget in the future (more on this in Chapter 7: Tools for Finding Influencers and Tracking Your Marketing Campaigns).


Overall, there are several ways to run successful digital marketing campaigns. We hope our list has helped you. If you need help implementing it, do not hesitate to kontakt oss !