{"id":6439,"date":"2022-04-03T18:45:29","date_gmt":"2022-04-03T16:45:29","guid":{"rendered":"https:\/\/ginx.se\/?p=6439"},"modified":"2022-04-03T18:48:48","modified_gmt":"2022-04-03T16:48:48","slug":"how-to-do-internal-linking-in-seo","status":"publish","type":"post","link":"https:\/\/www.ginx.se\/how-to-do-internal-linking-in-seo\/","title":{"rendered":"How to do internal linking in SEO"},"content":{"rendered":"<p>Links are essential for your content to rank and the overall <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;SEO&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;!-- wp:paragraph --&amp;gt;SEO is the process of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). It involves on-page and off-page strategies, including keyword research, content optimization, link building, and technical SEO. Effective SEO enhances organic traffic, increases brand awareness, and can significantly boost conversions and sales over time.&amp;lt;br\/&amp;gt;&amp;lt;!-- \/wp:paragraph --&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/www.ginx.se\/glossary\/seo\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>SEO<\/a> strategy to improve.&nbsp;Google will find your pages and posts more easily if they are linked from elsewhere on the internet.&nbsp;Your content can also be connected via internal links, <a href=\"https:\/\/ads.google.com\/home\/resources\/seo-vs-ppc\/#:~:text=What%20is%20SEO%3F,more%20often%20in%20relevant%20searches.\" target=\"_blank\" rel=\"noopener\">which give Google a better idea<\/a> of how your website is structured.&nbsp;You can create a hierarchy of pages on your website, giving you the ability to give higher value pages and posts more links than pages that are less important.&nbsp;Using the right internal linking strategy can help boost your <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;SEO&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;!-- wp:paragraph --&amp;gt;SEO is the process of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). It involves on-page and off-page strategies, including keyword research, content optimization, link building, and technical SEO. Effective SEO enhances organic traffic, increases brand awareness, and can significantly boost conversions and sales over time.&amp;lt;br\/&amp;gt;&amp;lt;!-- \/wp:paragraph --&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/www.ginx.se\/glossary\/seo\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>SEO<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-internal-links\">What are internal links?<\/h2>\n\n\n\n<p>An internal link is a link that links from one page of your website to another.&#xA0;Search <a href=\"https:\/\/ginx.se\/en\/the-best-advices-on-search-engine-marketing\/\" target=\"_blank\" rel=\"noopener\">engines<\/a> and users both use links to locate content on your site.&#xA0;Links are used by your users to navigate to your site and find the content they desire.&#xA0;Links are also used by <a href=\"https:\/\/ginx.se\/en\/search-engine-marketing\/\" target=\"_blank\" rel=\"noopener\">search engines<\/a> to navigate your website.&#xA0;Search <a href=\"https:\/\/ginx.se\/en\/search-engine-optimization\/\" target=\"_blank\" rel=\"noopener\">engines<\/a> won&#x2019;t find a page if it doesn&#x2019;t have links.<\/p>\n\n\n\n<p>There are many types of internal linking.&#xA0;You can add links to your content, including links on your homepage,&#xA0;navigation, and post feed.&#xA0;These&#xA0;contextual hyperlinks&#xA0;are what we call it.&#xA0;Contextual links direct your users to relevant and interesting content.&#xA0;They also allow <a href=\"https:\/\/ginx.se\/en\/search-engines\/\" target=\"_blank\" rel=\"noopener\">search engines<\/a> to determine the value of your content and identify related pages.&#xA0;Search <a href=\"https:\/\/ginx.se\/en\/the-benefits-of-search-engine-marketing-why-sem-is-important\/\" target=\"_blank\" rel=\"noopener\">engines<\/a> will consider a page&#x2019;s importance more important if it has more links.&#xA0;Good internal links are <a href=\"https:\/\/ginx.se\/en\/best-seo-strategies-for-organic-traffic\/\" target=\"_blank\" rel=\"noopener\">essential to your SEO<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"external-links-vs-internal-links\">External links vs. internal links<\/h3>\n\n\n\n<p>Every website, even online shops, has both internal and external links.&nbsp;External links link your pages to other websites. Internal links connect posts and pages on your website.&nbsp;This post will focus on the importance of internal links for <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;SEO&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;!-- wp:paragraph --&amp;gt;SEO is the process of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). It involves on-page and off-page strategies, including keyword research, content optimization, link building, and technical SEO. Effective SEO enhances organic traffic, increases brand awareness, and can significantly boost conversions and sales over time.&amp;lt;br\/&amp;gt;&amp;lt;!-- \/wp:paragraph --&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/www.ginx.se\/glossary\/seo\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>SEO<\/a>.&nbsp;If you are looking for more links to your website, check out our&nbsp;link building&nbsp;posts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"google-links-why-is-this-important\">Google links: Why is this important?<\/h2>\n\n\n\n<p>Google and other search engines rely on internal linking.&#xA0;But how do you know?&#xA0;But why?<\/p>\n\n\n\n<p>Marieke explains that <a href=\"https:\/\/ginx.se\/en\/simple-seo-tips-that-will-improve-your-ranking-on-google\/\" target=\"_blank\" rel=\"noopener\">Google uses links to find content on websites and rank<\/a> it in search results.&#xA0;Google will recognize a page or post that has a lot of hyperlinks as a sign it is an important or valuable article.&#xA0;This applies to both internal and external links.<\/p>\n\n\n\n<p>As a site owner, you have full control over internal linking.&#xA0;You can guide Google and your visitors to the most important pages by using the right internal links.&#xA0;You can use our&#xA0;internal linking tool&#xA0;to suggest similar posts to link to.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"relationships-between-content\">Relationships between content<\/h3>\n\n\n\n<p>Google uses a bot called&#xA0;<a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/crawling\/googlebot\" data-type=\"URL\" data-id=\"https:\/\/developers.google.com\/search\/docs\/advanced\/crawling\/googlebot\" target=\"_blank\" rel=\"noopener\">Googlebot<\/a>&#xA0;to crawl websites using links from both internal and external.&#xA0;The bot arrives at the website&#x2019;s homepage and renders the page. It then follows the first link.&#xA0;Google can determine the relationships between pages, posts, or other content by following links.&#xA0;Google can then determine which pages of your site are related to the subject matter.<\/p>\n\n\n\n<p>You&rsquo;ll find links to the Content <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;SEO&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;!-- wp:paragraph --&amp;gt;SEO is the process of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). It involves on-page and off-page strategies, including keyword research, content optimization, link building, and technical SEO. Effective SEO enhances organic traffic, increases brand awareness, and can significantly boost conversions and sales over time.&amp;lt;br\/&amp;gt;&amp;lt;!-- \/wp:paragraph --&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/www.ginx.se\/glossary\/seo\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>SEO<\/a>&rsquo; and Internal linking&rsquo; tags at the top of this article.&nbsp;These links are added to ensure&nbsp;Google understands&nbsp;the relevance of the pages to this post.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"link-value\">Link value<\/h3>\n\n\n\n<p>Google also uses link value to determine the relationship between content and pages.&#xA0;The homepage of a website often has the highest link value due to its many backlinks.&#xA0;This link value will be divided between all links on the homepage.&#xA0;The link value that was passed to the next page will be split between all the links on that page and so forth.<\/p>\n\n\n\n<p>Your&#xA0;most recent blog posts will have more link value&#xA0;when you link to them from your homepage, rather than only the category page.&#xA0;Google will also find your recent posts faster if you link to them from the homepage.<\/p>\n\n\n\n<p>Once you understand the concept of links passing their link value on, it will become clear that more links to a blog post means more value.&#xA0;Google considers pages with lots of valuable links more important than those that don&#x2019;t have many. This will increase your chances of getting that page ranked.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"establishing-an-internal-linking-strategy\">Establishing an internal linking strategy<\/h2>\n\n\n\n<p>Your site&rsquo;s <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;SEO&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;!-- wp:paragraph --&amp;gt;SEO is the process of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). It involves on-page and off-page strategies, including keyword research, content optimization, link building, and technical SEO. Effective SEO enhances organic traffic, increases brand awareness, and can significantly boost conversions and sales over time.&amp;lt;br\/&amp;gt;&amp;lt;!-- \/wp:paragraph --&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/www.ginx.se\/glossary\/seo\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>SEO<\/a> should regularly evaluate and improve its internal linking strategy.&nbsp;This is one way to&nbsp;increase the fitness of your website.&nbsp;Google will understand if you add the correct internal links:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The relevance of pages<\/li>\n\n\n\n<li>The relationship between pages<\/li>\n\n\n\n<li>The value of pages.<\/li>\n<\/ul>\n\n\n\n<p>There are many things you need to consider when setting up an internal linking strategy.&#xA0;The exact steps you take will depend on your site and your goals. However, the following guidelines can be used as a guide.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-find-the-right-structure-for-you-site\">1.&#xA0;Find the right structure for you site<\/h3>\n\n\n\n<p>Website owners should always imagine their website as a pyramid.&#xA0;It is the top with your homepage. Below that are sections or categories. Further down are individual posts or pages (possibly even subcategories).<\/p>\n\n\n\n<p>Your website&#x2019;s menu should reflect the structure if you do it right.&#xA0;You can find out how to make your website the best possible structure in our&#xA0;Ultimate guide.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-decide-on-your-most-important-content\">2.&#xA0;Decide on your most important content<\/h3>\n\n\n\n<p>Next, determine your most important content.&#xA0;You can find out more about&#xA0;cornerstone content.&#xA0;It&#x2019;s your most valuable and complete content. It&#x2019;s the heart of your business.&#xA0;It is the content that you want people to find when they search for products or topics you are interested in.<\/p>\n\n\n\n<p>You should add many links to this content to Google to let them know it is your most important content.&#xA0;You have many places where you can link directly to your cornerstone content.&#xA0;We&#x2019;ll show you the most popular options starting with your post&#x2019;s content and ending with your navigation.<\/p>\n\n\n\n<p>(Psst!&nbsp;Need help setting up links for your cornerstone content strategy&rsquo;s cornerstone?&nbsp;Use our&nbsp;Internal linking <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;SEO&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;!-- wp:paragraph --&amp;gt;SEO is the process of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). It involves on-page and off-page strategies, including keyword research, content optimization, link building, and technical SEO. Effective SEO enhances organic traffic, increases brand awareness, and can significantly boost conversions and sales over time.&amp;lt;br\/&amp;gt;&amp;lt;!-- \/wp:paragraph --&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/www.ginx.se\/glossary\/seo\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>SEO<\/a> Workout feature&nbsp;in Yoast Search Premium!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-add-contextual-links\">3.&#xA0;Add contextual links<\/h3>\n\n\n\n<p>Link articles that you have written about the same topic.&#xA0;This will make Google and other users aware of the relationship.&#xA0;These articles will be deemed topically related.&#xA0;Link directly from your copy, or add links at end of your post.<\/p>\n\n\n\n<p>You also want to tell Google which articles are your cornerstones: the most comprehensive article on the topic.&#xA0;To do this, you must add a link back to the cornerstone to all articles.&#xA0;Don&#x2019;t forget linking back to the cornerstone from individual posts.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"an-example-of-contextual-linking\">An example of contextual linking<\/h4>\n\n\n\n<p>Our blog has a cornerstone article called&#xA0;&#x201C;<a href=\"https:\/\/ginx.se\/en\/why-is-keyword-research-important-for-seo\/\" target=\"_blank\" rel=\"noopener\">Why is keyword research important for SEO<\/a>&#x201C;.&#xA0;This post will rank in Google search results for related searches to.<\/p>\n\n\n\n<p>We have added links to other articles that are relevant to this article, such as&#xA0;Keyword research mistakes,&#xA0;What is keyword search, and&#xA0;Focusing on long tail keywords&#xA0;to the main page.&#xA0;These posts are linked back to the main article.&#xA0;Google will then understand that the ultimate guide has the most information on keyword research.&#xA0;Google will then rank the ultimate guide higher than the shorter posts on keyword research.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-hierarchical-pages-linked\">4.&#xA0;Hierarchical pages linked<\/h3>\n\n\n\n<p>Link parent pages to child pages if you have hierarchical sections on your website.&#xA0;Don&#x2019;t forget sibling pages.&#xA0;These pages should be linked on a well-organized website. It will make sense to connect them this way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-you-might-consider-adding-a-section-to-your-related-post\">5.&#xA0;You might consider adding a section to your related post.<\/h3>\n\n\n\n<p>Many plugins and modules allow you to add related posts sections directly to your posts.&#xA0;We recommend that you test whether related posts are related posts before using one.&#xA0;It is best to manually link to posts if you aren&#x2019;t sure.&#xA0;Yoast.com does the same thing. We manually select a post related to our article (or with a little help&#xA0;, our internal linking tool&#xA0;&#x2013; more later). Then we place a link at the bottom of that article.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-add-navigational-links\">6.&#xA0;Add navigational links<\/h3>\n\n\n\n<p>You can link to your cornerstone content from other topically related pages and posts. This will make it more authoritative.&#xA0;This should be done with the most important pages and posts for your business.&#xA0;This will give these pages and posts a lot more link value, which makes them more powerful in Google&#x2019;s eyes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-add-links-to-taxonomies\">7.&#xA0;Add links to taxonomies<\/h3>\n\n\n\n<p>Taxonomies like tags and categories help you organize your website and allow users and Google to better understand your content.&#xA0;It can be beneficial to include internal links to taxonomies that a post is part of if you have a blog.&#xA0;Google can help you understand the structure of your blog by adding tags and category links. This will allow visitors to find similar posts easier.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-you-might-consider-adding-links-to-recent-or-popular-posts\">8.&#xA0;You might consider adding links to recent or popular posts<\/h3>\n\n\n\n<p>Last but not least, you can create internal links to your site&#x2019;s most popular and newest posts.&#xA0;These sections should be placed in the footer or sidebar of your website so that they appear on all pages.<\/p>\n\n\n\n<p>These most popular\/recent pages get a boost as link value is passed to them.&#xA0;Visitors will find the posts easier to access, which is a good sign for Google.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"learn-more-about-internal-links\">Learn more about internal links<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"nofollow-links\">Nofollow links<\/h3>\n\n\n\n<p>Your website may also have links that are not important for <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;SEO&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;!-- wp:paragraph --&amp;gt;SEO is the process of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). It involves on-page and off-page strategies, including keyword research, content optimization, link building, and technical SEO. Effective SEO enhances organic traffic, increases brand awareness, and can significantly boost conversions and sales over time.&amp;lt;br\/&amp;gt;&amp;lt;!-- \/wp:paragraph --&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/www.ginx.se\/glossary\/seo\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>SEO<\/a>.&nbsp;For example, if you have a login link to clients on your homepage, don&rsquo;t leak link value to that page. That page doesn&rsquo;t have to rank high in search results.<\/p>\n\n\n\n<p>A nofollow tag can be used to protect unimportant links from losing their link value.&#xA0;Nofollow tags ask Google to not follow the link, so that no link value is lost.&#xA0;You might now think, &#x201C;I&#x2019;m going nofollow less important link to give the most valuable links more value.&#x201D; This worked in the past but Google is more capable.&#xA0;It seems that nofollow links don&#x2019;t have the same link value as other links on the page.&#xA0;Nofollow links will be considered links and their link value will be lost.&#xA0;It is better to have fewer links than some of them.<\/p>\n\n\n\n<p>It is important to note that a nofollow tag does not mean that the target pages cannot be found in Google&#x2019;s search result results.&#xA0;You can also give the pages or posts a noindex tag if you don&#x2019;t wish them to appear in search results.&#xA0;Google should not render the page, and the noindex tag will ensure that the content is not included in the Google index.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"anchor-texts\">Anchor texts<\/h3>\n\n\n\n<p>After you&#x2019;ve decided what links should appear on a page, and which pages should receive link value, it is important to use the correct anchor text.&#xA0;The link text that visitors click on is the anchor text .&#xA0;The anchor text for the two internal links shown in the following example is &#x2018;link schemes&#x2019; or &#x2018;paid links&#x2019;.<\/p>\n\n\n\n<p>Your website could be damaged if you optimize anchor text too much.&#xA0;By keyword stuffing , we refer to over-optimizing .&#xA0;You could use the same keyword in all your anchor text and Google would rank your website higher for that keyword.&#xA0;Google has become smart enough to recognize that anchor texts are more important than the keyword itself.&#xA0;Make sure your anchor text looks natural. Keywords are fine, but you shouldn&#x2019;t use the same keywords for every link.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Links are essential for your content to rank and the overall <a class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;SEO&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;!-- wp:paragraph --&amp;gt;SEO is the process of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). It involves on-page and off-page strategies, including keyword research, content optimization, link building, and technical SEO. Effective SEO enhances organic traffic, increases brand awareness, and can significantly boost conversions and sales over time.&amp;lt;br\/&amp;gt;&amp;lt;!-- \/wp:paragraph --&amp;gt;&lt;\/div&gt;\" href=\"https:\/\/www.ginx.se\/glossary\/seo\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">SEO<\/a> strategy to improve.&#xA0;Google will find your pages and posts more easily if they are linked from elsewhere on the internet.&#xA0;Your content can also be connected via internal links, which give Google a better [&#x2026;]<\/p>\n","protected":false},"author":1,"featured_media":786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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