{"id":9633,"date":"2024-06-26T16:55:58","date_gmt":"2024-06-26T14:55:58","guid":{"rendered":"https:\/\/ginx.se\/glossary\/cta\/"},"modified":"2024-06-26T17:11:00","modified_gmt":"2024-06-26T15:11:00","slug":"cta","status":"publish","type":"glossary","link":"https:\/\/www.ginx.se\/glossary\/cta\/","title":{"rendered":"CTA"},"content":{"rendered":"

A CTA<\/a> is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as ‘call now,’ ‘find out more,’ or ‘visit a store today.’ In marketing, a CTA<\/a> is essential for guiding potential customers through the sales funnel and encouraging them to take the next step.<\/p>\n","protected":false},"excerpt":{"rendered":"

A CTA<\/a> is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as ‘call now,’ ‘find out more,’ or ‘visit a store today.’ In marketing, a CTA<\/a> is essential for guiding potential customers through the sales funnel and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-9633","glossary","type-glossary","status-publish","hentry"],"lang":"en","translations":{"en":9633},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"GeorgeSk","author_link":"https:\/\/www.ginx.se\/profile\/georgesk\/"},"uagb_comment_info":0,"uagb_excerpt":"A CTA is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as ‘call now,’ ‘find out more,’ or ‘visit a store today.’ In marketing, a CTA is essential for guiding potential customers through the sales funnel and […]","pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.ginx.se\/api-json\/wp\/v2\/glossary\/9633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ginx.se\/api-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.ginx.se\/api-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.ginx.se\/api-json\/wp\/v2\/users\/1"}],"version-history":[{"count":2,"href":"https:\/\/www.ginx.se\/api-json\/wp\/v2\/glossary\/9633\/revisions"}],"predecessor-version":[{"id":9688,"href":"https:\/\/www.ginx.se\/api-json\/wp\/v2\/glossary\/9633\/revisions\/9688"}],"wp:attachment":[{"href":"https:\/\/www.ginx.se\/api-json\/wp\/v2\/media?parent=9633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}